As markets and customers change, we help businesses to evolve to meet new demands and opportunities.
Our approach combines the disciplines of design, branding and business thinking to build commercially successful new products and services.
We help startups unlock brand vision, brand innovations and brand opportunities.
The Makmal is the innovation arm of Superhumans.
The cat is out of the bag! We’ve joined forces with Superhumans!
We worked with digital healthcare company Naluri to decode mental and physical health at the workplace and the direct impact it has on productivity and profits.
We partner HCCF, Malaysia’s 1st Halal Chinese Confinement Food Delivery, to define and execute an ambitious growth strategy.
POV: An art director with a history of technological mischief.
We helped firebrand pro-rock band Toko Kilat to reimagine Malaysia's indie music scene with an extraordinary EP launch and national tour.
We designed a digital platform for boutique property management company Crest to help expand their business.
At the heart of any meaningful innovation is the desire to make things better. The art in innovation is the process of making better things that will help achieve that.
We partnered with engineering automation company Thunderworks to define and design an efficient ambient quality monitoring system to address air and water pollution at industrial areas in Malaysia.
We custom built a web shop for local award-winning custom motorcycle shop Gimme Shelter Service Chop to help expand their business internationally.
We helped define and design the online user experience for the disruptive digital used car platform myTukar.
We partnered HCCF in gathering local delicacies food vendors to quickly deploy and manage an online bazaar food delivery during the first Ramadan in C-19 lockdown.
We reimagined discarded smartphones as modern anti-theft systems for Malaysian car owners to help counter an alarming number of daily vehicle thefts in the country.
We helped MSNJ, the host state sports council of SUKMA 2020, to redefine sports excellence with a digital platform for its purpose-driven brand refresh.
Brand experience, re-imagined.
We reimagined the car showroom experience; the AI-powered, non-intrusive car salesman “A Car That Sells Itself”.
The Makmal is the creative-tech partnership of Maharis Azman and Zara Agnes , working with startup founders and market disrupters from our studio-lab in sunny Kuala Lumpur.
We are the innovation arm of Superhumans
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