Moving Ideas & Businesses Forward

We help businesses unlock customer-led growth

As markets and customers change, we help businesses to evolve to meet new demands and opportunities.

Our approach combines the disciplines of design, branding and business thinking to build commercially successful new products and services.

Lab capabilities

  • Business Design
  • Product Design & Build
  • Product & Service Innovation
  • UX & UI Design Systems
  • Creative Commerce
The Makmal by Superhumans
Ready for a new venture?

We help startups unlock brand vision, brand innovations and brand opportunities.

Hire Superhumans

The Makmal is the innovation arm of Superhumans.

Featured
Article: Meet Superhumans

The cat is out of the bag! We’ve joined forces with Superhumans!

UX Strategy & UI Design Brand Design System
Work: naluri.life

We worked with digital healthcare company Naluri to decode mental and physical health at the workplace and the direct impact it has on productivity and profits.

Creative Commerce Product & Service Innovation
Work: halalconfinement.shop

We partner HCCF, Malaysia’s 1st Halal Chinese Confinement Food Delivery, to define and execute an ambitious growth strategy.

Featured Creative Services
Article: Brand Innovations & Mischief

POV: An art director with a history of technological mischief.

Creative Commerce Product Design & Build
Work: tokokilatband.com

We helped firebrand pro-rock band Toko Kilat to reimagine Malaysia's indie music scene with an extraordinary EP launch and national tour.

UX Strategy & UI Design Creative Services
Work: crestgroup.com.my

We designed a digital platform for boutique property management company Crest to help expand their business.

Make Things Better by Making Better Things Featured
Article: Make Things Better

At the heart of any meaningful innovation is the desire to make things better. The art in innovation is the process of making better things that will help achieve that.

Product & Service Innovation Initiative
Project: Alarm Sekitar

We partnered with engineering automation company Thunderworks to define and design an efficient ambient quality monitoring system to address air and water pollution at industrial areas in Malaysia.

Creative Commerce UX Strategy & UI Design
Work: gimmeshelter.shop

We custom built a web shop for local award-winning custom motorcycle shop Gimme Shelter Service Chop to help expand their business internationally.

UX Strategy & UI Design Product Design & Build
Work: mytukar.com

We helped define and design the online user experience for the disruptive digital used car platform myTukar.

Product & Service Innovation Initiative
Project: MCO e-Bazaar

We partnered HCCF in gathering local delicacies food vendors to quickly deploy and manage an online bazaar food delivery during the first Ramadan in C-19 lockdown.

Product & Service Innovation Initiative
Project: Old Phones Save Cars

We reimagined discarded smartphones as modern anti-theft systems for Malaysian car owners to help counter an alarming number of daily vehicle thefts in the country.

UX Strategy & UI Design Product Design & Build
Work: riseup.my

We helped MSNJ, the host state sports council of SUKMA 2020, to redefine sports excellence with a digital platform for its purpose-driven brand refresh.

Product & Service Innovation Initiative
Workshop: Innovative Thunder

Brand experience, re-imagined.

Product & Service Innovation Initiative
Project: A Car That Sells Itself

We reimagined the car showroom experience; the AI-powered, non-intrusive car salesman “A Car That Sells Itself”.

Design-centered, commercially-driven

The Makmal is the creative-tech partnership of Maharis Azman and Zara Agnes , working with startup founders and market disrupters from our studio-lab in sunny Kuala Lumpur.

We are the innovation arm of Superhumans

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The Makmal by Superhumans
Ready for a new venture?

We help startups unlock brand vision, brand innovations and brand opportunities.

Hire Superhumans

The Makmal is the innovation arm of Superhumans.