Moving Ideas & Businesses Forward
We help businesses unlock customer-led growth
As markets and customers change, we help businesses to evolve to meet new demands and opportunities.
Our approach combines the disciplines of design, branding and business thinking to build commercially successful new products and services.
Lab capabilities
- Business Design
- Product Design & Build
- Product & Service Innovation
- UX & UI Design Systems
- Creative Commerce
Ready for a new venture?
We help startups unlock brand vision, brand innovations and brand opportunities.
The Makmal is the innovation arm of Superhumans.
Product & Service Innovation
Creative Commerce
Project: Zero Waste Ramadan Food Bazaar
We partnered HCCF on an idea to make food sustainability part of the Ramadan Bazaar experience.
UX Strategy & UI Design
Brand Design System
Work: naluri.life
We worked with digital healthcare company Naluri to decode mental and physical health at the workplace and the direct impact it has on productivity and profits.
Creative Commerce
Product & Service Innovation
Work: halalconfinement.shop
We partner HCCF, Malaysia’s 1st Halal Chinese Confinement Food Delivery, to define and execute an ambitious growth strategy.
Featured
Creative Services
Article: Brand Innovations & Mischief
POV: An art director with a history of technological mischief.
Creative Commerce
Product Design & Build
Work: tokokilatband.com
We helped firebrand pro-rock band Toko Kilat to reimagine Malaysia's indie music scene with an extraordinary EP launch and national tour.
UX Strategy & UI Design
Creative Services
Work: crestgroup.com.my
We designed a digital platform for boutique property management company Crest to help expand their business.
Featured
Article: Make Things Better
At the heart of any meaningful innovation is the desire to make things better. The art in innovation is the process of making better things that will help achieve that.
Product & Service Innovation
Incubator
Project: Alarm Sekitar
We partnered with engineering automation company Thunderworks to define and design an efficient ambient quality monitoring system to address air and water pollution at industrial areas in Malaysia.
Creative Commerce
UX Strategy & UI Design
Work: gimmeshelter.shop
We custom built a web shop for local award-winning custom motorcycle shop Gimme Shelter Service Chop to help expand their business internationally.
UX Strategy & UI Design
Product Design & Build
Work: mytukar.com
We helped define and design the online user experience for the disruptive digital used car platform myTukar.
Product & Service Innovation
Incubator
Project: Old Phones Save Cars
We reimagined discarded smartphones as modern anti-theft systems for Malaysian car owners to help counter an alarming number of daily vehicle thefts in the country.
UX Strategy & UI Design
Product Design & Build
Work: riseup.my
We helped MSNJ, the host state sports council of SUKMA 2020, to redefine sports excellence with a digital platform for its purpose-driven brand refresh.
Product & Service Innovation
Venture Design
Project: Mikail.AI
We tested an idea for an AI-powered wearable to aid solo travellers. In this use case, it was specifically designed to assist vulnerable people (women & elders) in their religious pilgrimages
Design-centered, commercially-driven
The Makmal is the creative-tech partnership of Maharis Azman and Zara Agnes , working with startup founders and market disrupters from our studio-lab in sunny Kuala Lumpur.
We are the innovation arm of Superhumans
Ready for a new venture?
We help startups unlock brand vision, brand innovations and brand opportunities.
The Makmal is the innovation arm of Superhumans.